The Miss Universe Flub: How Steve Harvey Got It Right

The Miss Universe Flub: How Steve Harvey Got It Right

It wasn’t a punch line in one of comedian Steve Harvey’s standup routines, though it easily could have been. No, this was unfortunately real: last night, in front of millions of people, the host of Miss Universe 2015 called the wrong name for the winner of the biggest...
Want press coverage? You’d better get creative.

Want press coverage? You’d better get creative.

It’s probably the most common thing a new client will say to me. I want the media to cover my business. Actually, it’s usually more like this. I want the New York Times to cover my business. At that point, I can’t help but get a little sassy. Who doesn’t want to be in...