The holidays will be here before you know it. Have you started planning? No, I’m not talking about shopping for your great aunt Susie. I’m talking about how you’ll market your business!
For retailers, the holidays are the biggest opportunity of the year to drive traffic and boost sales. The big-box stores have it down to a science, with doorbuster deals and personalized emails and million-dollar advertising budgets.
But what about you?
Just because you’re a small business doesn’t mean you should slack off on planning and executing a strategic marketing campaign for the holidays. Yes, it can be done, and it can make a difference of tens of thousands of dollars for your 2017 profits.
I’ve led dozens of holiday marketing campaigns through the years. It doesn’t take a genius (not sure what I’m saying about myself there), but it does take a bit of legwork. To help you out, I’ve created a free week-by-week planner to help you get your marketing ducks in a row and plan for your best holiday season yet.
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